Top 4 ways to create a professional blog in 2022

 Top 4 ways to create a professional blog in 2022

Top 4 ways to create a professional blog in 2022

What is the importance of creating a blog

Owning a marketing channel and communicating effectively with users is one of the marketing challenges nowadays, and to do that, you need to own an e-blog to be the front of your business online, and you can control it. 100% unlike social media platforms.

Along with learning content writing strategies and SEO, you can convey all the information your blog visitors want to know about the topics you want to write about.

Here is a more in-depth explanation of the importance of having a blog:

1.A marketing channel that belongs to you and under your entire management

Social media sites are one of the electronic marketing channels that allow you to communicate with your target audience, but the problem with these marketing channels is that they are not completely owned by you, which means that you do not control the parameters and format of this channel.

And so you are obligated to do all the urgent updates on these channels, even if these updates do not satisfy you, for this you must have a marketing channel that belongs to you and you can control it completely, and that is which allows you to have a blog.

On October 4th of this year (2021), social media platforms (Facebook, Instagram, WhatsApp) were subjected to a glitch that rendered these sites unavailable for 6 hours, which means that all your marketing efforts through these sites are exposed at any time to being lost due to a technical malfunction. You can't control it.

On the contrary, you know all the malfunctions of your blog because it is you who created this blog, and therefore fewer technical malfunctions, and the time to repair these malfunctions is also less.

2.Reduce advertising cost

The most important reason you have a blog is that by continuing to post content that interests your target audience in that blog and by improving your blog's visibility in search engines, you can appear unpaid (organic) in the first results. search engines, the most famous of which is the Google search engine.

Thus, being in the top picks in front of your target audience's eyes, and that means reducing the cost you pay in advertising, and even having your content appear for a longer period of time for free.

3.Content is king

Ads are getting more and more expensive day by day, and this is due to the increase in the number of advertisers, competition and many other things, and although the cost of ads has become exorbitant, the he effectiveness of converting ads into visitors and ready-to-buy customers is decreasing day by day.

There are many reasons for this, including that the industry audience you are targeting is exposed to many and many marketing messages from your competitors.

So what is the solution?

Communication, which is the password of modern marketing, and you can do that through content marketing, which allows you to build trust between you and your audience, and the reason is that you always provide them advice and content that helps solve their problems using your products or your experience.

This is different from advertising-only marketing, which always makes you at the mercy of paid marketing channels, in addition to the difficulty of retaining your current customer and establishing a trusting and long-term relationship between you and him.

To do this effectively, you need to have an effective content marketing plan, as well as a marketing channel that you own (blog).

The most important ways to create a blog

  • Create an electronic blog through special programming
You can hire a professional programming team, which has a strong business track record that assures you that your idea will be implemented professionally and distinctly, using the website programming languages ​​(HTML, CSS, JavaScript, PHP) .

All you have to do here is define the idea of ​​your blog and its purpose, the visualization and the final form you want to bring out with the blog, and the features and functionality you want in your blog, then contact the programming company and explain that.

The next step is to choose a domain name that expresses the idea of ​​your blog, host websites that match your needs and the number of visitors you are looking forward to in your plan, explain all of this in terms of the contract with the programming company, and wait and follow up with the programming team until the blog delivery date.

Advantages of creating a blog through a programming company:

  1. An interface designed just for you.
  2. You have full control over the blog.
  3. Ability to remove or add new properties.
  4. Blog with a high level of security.
  5. Appear better in search engines.
Disadvantages of creating a blog through a programming company:

  1. Very high private programming costs.
  2. The blog creation process takes more time.
  • Create a blog based on a content management system

Building a blog through a content management system is the most famous and easiest practical way to start a blog, all you have to do at first is to choose the content management system that suits you best.

  • WordPress (org)
  • Joomla
  • Drupal
The next step is to download the system you want from its official website and then install it on your hosting.

You can use a site host that supports WordPress, and all you have to do after that is login to the hosting control panel, and inside the control panel you will find scripts ready to install, including WordPress for example.

You can choose the version of the CMS you want to download (preferably the latest version), then choose the site on which you want to install the CMS (if you have several sites), choose the link, preferably HTTPS, then complete the data required and press install.

All you have to do now are a few simple things, including changing the system template, choosing the WordPress template that suits you best, and installing the most important necessary WordPress plugins, such as:

  • Elementor: which allows you to easily design the website.
  • Contact Form 7: You can easily add a contact form to your website.
  • Yoast SEO: allows you to ensure that your content is compatible with search engine algorithms.
  • WP Super Cache: Speed up site navigation.
Benefits of blogging through a content management system:

  • You don't need programming experience.
  • Easy to use and modify.
  • You can install the site in 5 minutes.
  • Compatible with search engines.
Disadvantages of creating a blog via a content management system:

  • You should update frequently to avoid security risks.
  • The site cannot be totally modified and controlled.
  • Rely heavily on plugins.

  • Hosting and sharing of digital content
If you want to share content about your own experiences, or information you want to share with your followers, and not on a regular basis, you can do so easily through content hosting sites such as:medium.
There is also the famous Linkedin site, in addition to Wattpad.

Important tips for creating a successful blog

1.Make sure your blog has a clear niche

Specialize (Niche) in a specific area that makes you a leader in that area, in addition to the fact that search engines, the most famous of which is Google, prefer blogs that have a specialization, as opposed to generalist blogs that talk about all subjects.

The only solution for you to write on many topics in different disciplines is to create an electronic journal, specialization is the start of your path to success.

2.Promote and market content on social media platforms

All blogs and content creators are only interested in creating content, and that's wrong. You should also share and promote this content online by posting it on social media platforms, cooperating with other sites and establishing a comprehensive content promotion and sharing plan to ensure it reaches your target audience.

3.Make sure your content meets SEO standards

Good content that does not take into account search engine criteria and algorithms that you cannot see in the results and the first pages when searching, be sure to create good content while maintaining SEO standards.

4.Make sure the blog is mobile-friendly and fast

Most of your website visitors now are from mobile, that means in 2022 AD your website can't unresponsive to mobile visitors, it will make your visitors' experience bad, on top of that it will waste your efforts and will reduce the chances of your appearance on the first pages of search engines.

It is also not possible for the blog to browse content slowly, you need to make sure that all the pages of the blog are browsing fast, so that your visitors do not find it difficult to navigate and thus end up leaving the blog.

5.Publish high-quality content that will benefit your visitors

Creating digital content is a process that is not as simple as it seems. You have to know how to understand the target audience, develop a plan for the topics that interest them, and then produce and manufacture content in a way that benefits the audience and makes them read to the end.

In fact, creating high-quality content for your blog is the key to its main success, which you should devote all possible time, effort and investment to, and here are some subpoints that can help you produce content high quality for your Blog:

  • Right off the bat, pick an area you really care about and have an inbuilt knowledge and culture around it.
  • Never copy content from other blogs and never rephrase topics from other blogs.
  • Research thoroughly and understand the idea well before you start writing about it, in order to produce better quality articles.
  • Hire professional writers to help you produce great content.
  • Constantly update old content to improve its quality and make it fresh for the reader.

That was all the information on how to start a blog. I hope the article provided you with the benefit you expected.
No comments
Post a Comment

Post a Comment